(PRWEB) May 4, 2006 — Casino Rewards started doing business in 2000 when it launched 3 online casinos operating on the Microgaming software platform. Casino Rewards has now become a real heavyweight in the online gambling industry. It operates 12 online casinos and five online poker rooms. That is more than any other online gambling operator. The group’s growth has been fueled by two high profile acquisitions in the last six months, most notably that of the Captain Cooks Casino group. Well, known casino brands also include Blackjack Ballroom and Aztec Riches casino.
Independent Gambling Portal, Online Gambling Insider, certifies online casinos, sports betting sites and poker rooms. Certified operators go through rigorous testing to receive certification. Qualifying criteria include the corporate and financial backing of the operator, quality of customer service, game fairness (including player terms and conditions), games portfolio, financial processing and licensing. The most important factor taken into account when awarding a certificate is the player experience. Online Gambling Insider staff tests each casino as if real players, and over a period of time, every aspect of the casino or poker room’s operation is experienced first hand.
“Casino Rewards is highly regarded in gambling circles,” said Ryan D, founder, and editor of Online Gambling Insider. “If one considers that they were pioneers in this industry, awarding our certificate should be a formality”. However, none withstanding the history of the operator, Ryan insist that each certified casino is taken through the whole testing process. “In order to ensure the credibility of our certification process, we need to work on facts.” This involves thorough testing of the gambling operator. “We become real players, as we want to go through what a real player would experience. We deposit between $200 and $500, claim bonuses, and play a minimum of three games until the wager through requirement is met” said Ryan.
“One of the most important aspects is customer service, be it over the phone, or via E-mail and live chat. We test the knowledge of customer service reps through a variety of questions” Ryan continues. “Casino Rewards have honed their service process over the last five years, and you immediately realize that you are dealing with an experienced operator”.
Casino Rewards differentiates itself in three key ways: variety, promotions, and an integrated loyalty program. “The Casino Rewards loyalty program is a huge differentiator. In fact, they pioneered the concept of loyalty points across all of their sites accruing to a single account. You get to move up to bonus tiers quickly, and you don’t have to remain stuck at the same casino or poker room” Ryan adds.
All 12 casino and 5 poker rooms are now certified by Online Gambling Insider. This means that players are protected up to a maximum of $1,000 in deposits, should they ever have a problem. “We are confident that we won’t ever have to intervene and refund a player, but it is nice for people to know that there is an independent safety net.” Online Gambling Insider is an independent Online Gambling Portal and prides itself on delivering unique services to online gambling enthusiasts. Read more about the Casino Rewards Group and the benefits of certification by visiting the website.